Ivy has been engaging in jewelry customization for 23 years. Sixteen years ago, she co-founded a jewelry company with four like-minded partners. As a co-founder, she grew the team from just 4 people to over 1,600 employees at its peak. The company became a leader in custom jewelry, designing unique engagement rings and wedding bands for over 400,000 couples. However, due to the epidemic and significant market changes, the company which had been operating for eleven years ultimately had to close.

Afterwards, Ivy chose to rest at home for some time and re-plan her future. Six months later, she received a fate-changing phone call. A friend wanted her to design a unqiue engagement ring for his terminally ill girlfriend. The cookie-cutter styles on the market couldn't carry their special stories and her friend pleaded Ivy to complete this task before his girlfriend’s surgery. Time was tight, so Ivy devoted all her energy to designing and making the ring. On the eve of the operation, the ring was delivered to the boyfriend, and his proposal was perfectly accomplished. Perhaps God was moved by true love and the operation went smoothly and successfully. This experience made Ivy felt the power behind jewelry and rekindled her passion for customized jewelry.

Four years ago, Ivy decided to start a business again, continuing to focus on jewelry customization, creating unique designs for her clients. However, the path was full of challenges. Due to the recurring epidemic, the market was severely affected and many retail shops have to close for business. Moreover, copyright is not well respected and original designs are always plagiarized. Despite the difficulties, Ivy find that all the effort is worth it when she sees the emotion and joy expressed by customers because of her designs. These sincere feedback have become the driving force behind her perseverance.

Ivy’s jewelry creations are not only inspired by her professional experience but are also deeply integrated into her personal life. Two years ago, her daughter received a rag doll cat named “Snowball” as her birthday gift. Unfortunately “Snowball” fell off the balcony and could not be found a week later. Her daughter was very sad and cried badly that made Ivy felt guilty and sad for her daughter. In order to comfort her daughter, Ivy came up with the idea of making a pendant with Snowball's portrait as a Christmas gift for her daughter. This unique gift became a way for her daughter’s precious memory of “Snowball”.

Today Ivy has four cats and one dog at home. She has also also adopted a stray cat in her company. This caring heart is not only reflected in her personal life but also in each of her creation. Every piece of jewelry from JANEUNI is a continuation of a story and a carrier of emotion. We hope that our jewelry will not only be beautiful accessories for our customers but also precious memories with loved ones and family. Based on JANEUNI’s brand story and values, here is the extended brand vision and mission: